A very unusual hand painted promotional cel given to broadcasters by Filmation Studios to promote the release of She-Ra Princess of Power.

He-Man and the Masters of the Universe had done extremely well for Mattel. The one problem; the show was targeted towards the male species! Working closely with Filmation once again, Mattel created She-Ra, the twin-sister of He-Man. The action figure for girls was launched and initially everything went well.
Mattel once again asked Filmation to create sixty-five episodes of She-Ra Princess of Power. As before they wanted a simple cartoon that advertised their action figures and nothing more. As production on the He-Man and the Masters of the Universe series was halfway through season two, Filmation began animating She-Ra Princess of Power. The problem they faced was that according to the toy line She-Ra's greatest threat came from "jealous beauty" Catra. The Evil Horde from the Masters of the Universe action figure line had yet to be featured in the He-Man animated series, so a decision was made to have the Evil Horde as She-Ra's villains!
Filmation and Mattel planned something big to launch She-Ra Princess of Power, so they combined the first five episodes that had been animated, known collectively as "The Sword of She-Ra," and pieced them together renaming the film "The Secret of The Sword." It may not have broke box office records, but it was a good start for the She-Ra series.

The process of Animation is often a collaborative effort. The evidence of this can often be seen in the long credits at the end of most animated shorts and films.

Whilst only the most talented and skilled artisans would be employed by the studios, it is often difficult to attribute the corresponding artist to the exact piece of artwork we offer.

We therefore credit this artwork as being created by a Studio Artist, acknowledging their skill and talent bringing joy to collectors around the world.

You can now get your hands on some magnificent Filmation art. In addition to Filmation art, we also have available Filmation posters as well as Filmation prints. This collection is the only place to look for Filmation gifts.