Since its founding in 1966, Reading Is
Fundamental (RIF) has provided more than
300 million books for children to choose
and keep. RIF’s highest priority is reaching
underserved children from birth to age 8.
Through motivational activities, family and
community involvement, literacy training,
and free books, RIF makes reading a fun
and beneficial part of everyday life.
With each sale of the limited edition print
of “Oh the Stuff You Will Learn,” £1.50 will be
donated to RIF to help bring the magic of
books to those children who need them most. Like Norman Rockwell, Seuss personally created every rough sketch, preliminary drawing, final line drawing and finished work for each page of every project he illustrated.
Despite the technical and budgetary limitations of color printing during the early and mid-twentieth century, Dr. Seuss the artist was meticulous about color selection. He created specially numbered color charts and elaborate color call-outs to precisely accomplish his vision for each book. Saturated reds and blues, for example, were carefully chosen for The Cat in the Hat to attract and maintain the visual attention of a six-year-old audience.
By the time Seuss’s book career took off, sharp draftsman skills were evident in drawings. His ability to move a storyline ahead via illustrations filled with tension, movement and color became a hallmark component of his work, and the surreal images that unfolded over six decades became the catalyst for a humorous and inspired learning experience. |
